Baba Shiv

Jun 10, 2011 Comments Off by

Professor of Marketing

Research interests: Consumer decision making and decision neuroscience, with specific emphasis on the role of emotion in decision making, the neurological bases of emotion, and nonconscious mental processes in decision making; the potential for nonconscious placebo effects related to pricing and the empirical validity of the adage, “Eating Whets the Appetite,” with findings suggesting that food samples (“appetizers”) can have broader effects than previously conceived

Department: Graduate School of Business


Phone: (650) 725-8122

Graduate Scool of Business
518 Memorial Way, Stanford, CA 94305



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